GR10K works as a hybrid collective integrating practitioners from adjacent disciplines–architecture, industrial design, curation, art practice, photography, etc.–to enact what remains a relatively traditional production process, and unearth contemporary narratives in fashion phenomenology.

Investigating research material related to its cultural and environmental surroundings, GR10K deploys a full spectrum of creative gestation that collapses cyclical and utilitarian notions in product phenomena to materialise amorphic perspectives outside of the main spheres of luxury consumer networks.