With it’s origins mysteriously situated somewhere in New York, Necessary Anywhere - or N/A - has knocked it out of the park with their first drop, resulting in press coverage on GQ and Complex, and some pretty prominent celebrity associations. Though tight-lipped about its origins, the brand is obviously quite well connected. Their most recent lookbook, styled by Complex Fashion Editor, Matthew Henson, was shot by famed American photographer, Michael Halsband, who’s decades of iconic portraiture don’t necessarily make him the typical photographer for a fresh new brand. You know that photo of Basquiat and Warhol side by side with arms crossed, he took that.
These associations only work to accentuate the brand’s obvious potential for success. N/A releases gear on a project basis and the first drop, entitled Project 1.A, is a line of six monochromatic socks positioned accessibly in both price point and styling. Ranging from $12-$18 USD per pair, the understated patterns in everything from mid-calf to no-show will accent an outfit without being overbearing.
At the center of N/A's ethos is 'start with a good foundation and build up from there' and the socks are definitely a good start. Future offerings of tees & undergarments are alluded to in their lookbook as well.