Without a doubt one of the most influential menswear designers of our time, Simons has been able to consistently provide a perspective that resonates with an audience ranging from fashion enthusiasts to the modern youth. Although originally studying industrial and furniture design, Raf Simons eventually shifted his focus to fashion design after the success of notable designers such as Ann Demeulemeester, Walter van Beirendonck, and Dries Van Noten. The collective known as the Antwerp Six began had gathered international recognition for Belgian fashion through their debuts in the 1980s. After interning in van Beirendonck’s studio, Simons’ was invited to attend Martin Margiela’s infamous 1991 'All White' fashion show, which moved him so much after witnessing Margiela’s ability to create a connection with an audience the way industrial design could never achieve. Following this experience, Simons enrolled in the highly regarded Royal Academy of Fine Arts to study fashion design.
Simons’ youth was a time of slower cultural speed. Interests in music and art contained a sense of mystique and had to be sought out and researched, especially considering Simons’ location in rural Beligum. Simons’ recognized the various prominent subcultures to explore, in which the imagery was consistent between the music you listened to and the magazines that you read.Simons’ experiences as a teenager and his obsessive nature towards his interests in art and music shaped a consistent ability to understand youth cultures and the influences that shaped it, eventually incorporating these into his own collections.
These early collections became the blueprint for the way modern menswear brands approach their design and brand philosophies. Simons’ was able to connect the dots of culture and conceptualize how big of a role the social environments, music, and art tied into forming individuality and style. The genius of Simons’ work comes from his ability to filter through subcultures and incorporate elements into his design that are authentic to his referencews and can be recognized and resonate with a wider audience. Simons’ talent and ability became undeniable, and his exposure increased to the point where he was afforded the opportunity to serve as creative director for houses such as Jil Sander and Dior respectively. Nomad is proud to welcome a brand as significant as Raf Simons to our roster.
Shop the Raf Simons collection in-store now and look for the launch online tomorrow.