Naturally iconic. 

The origin of performance is a story woven through centuries.

 Spun by calloused hands and generations of dedication.

This isn't just a fabric. It's a promise.

Directed By: Jonathan Matta 

Photography: Jonathan Matta

Photo Assist: Nathan Eyob

Producer: Anna Xiaoyin Luo 

Art Direction: Gabriel Ting

Creative Direction: Kojo Ofin 

Sound Design: Kojo Ofin 

Stylist: Kojo Ofin

Model: Michael Mengistu