Russian photographer and fashion wünderkind Gosha Rubchinskiy has amassed a cult following in the industry and on the streets since the brand’s inception in 2008. Taking aesthetic cues from Russian Constructivism, Rubchinskiy uses primary colours, geometric shapes, and bold lettering to articulate the disposition of post-Soviet youth culture and the influence of mass consumerism.
Fall/Winter 2015 explores the links between the eastern superpowers of Russia and China with SPORT printed in Cyrillic and Chinese characters on accessories and sportswear basics. Inspired by the brand devotion of the Paninaro scene of mid-eighties Milan, hoodies and tees are emblazoned with a Soviet-take on the all-American Tommy Hilfiger logo and paired with boxy wool coats and fur collars.
Gosha’s latest collaboration with Vans brings a fresh take on the Sk8-Hi complete with a suede upper, contrast-stitched outline of the Vans logo, and rubber reinforcements on the toe box.
By juxtaposing cultures with propaganda and clashing high and low pieces, Gosha's Fall/Winter 2015 delivers more of what we’ve come to appreciate from the Soviet sensation.