A common denominator across youth subcultures since the 1960s, Dr. Martens have come to be recognized internationally as an icon synonymous with empowerment and individuality. Founded in a need for functionality (as a cushioning shoe for a serious foot injury), the brand’s now inextricable link with the working class was brought to the masses by Pete Townshend of The Who in the 1960s.
Since then this industrious brand identity has been manipulated as symbol of anti-establishment in just about every direction possible. Carrying through skinhead, punk, Two-tone ska, grunge, Brit-pop and more, a variety of Dr. Martens shoes and boots were worn as one movement rebelled against the one before striding across the decades.
Drawing bits and pieces from these movements and more, Ray Petri re-fashioned the Doc’s as an essential piece of his now iconic 80’s Buffalo style – which Dr. Martens is reviving with a new collection this fall. While into the 90’s the brightly coloured Docs were adopted by hip hop culture and tread by the likes of TLC. More recently, Dr. Martens have also negotiated designer collaborations with Yohji Yamamoto, Jean Paul Gaultier, Comme des Garcons and Raf Simons – to name a few of the list.
Nomad’s decision to bring Dr. Martens into our roster of brands came out of a respect for the classics but also in a desire to offer them out in a distinct style, paired with some of our more niche offerings.
Shop the Dr. Martens collection in-store and expect the product to be uploaded to the web shop next week.